Learn how to grow your MSP business organically without relying on costly third-party services.
Develop confidence in your sales techniques and create a reliable system for generating MSP leads.
Stand out from competitors by mastering MSP cold calling strategies that result in higher sales revenues.
Fox and Crow - Cold Calling For MSPs
This course is designed for Managed IT Services Providers (MSP) business owners who want to take control of their MSP sales process and grow their monthly recurring revenue (MRR). By mastering MSP cold calling techniques specifically tailored for winning new MRR and displacing current IT vendors, you will eliminate the need for expensive MSP lead generation agencies and create a predictable system for generating new business for your MSP. Taught by MSP sales expert Carrie Richardson, this MSP cold calling course is part of the Fox and Crow Group MSP Sales Process subscription. Subscribe to this cold calling for MSPs course, and receive access to ALL Fox and Crow Group MSP Sales Process courses and content plus weekly group MSP coaching calls - open to all subscribers!
Grow MRR - Cold Calling for MSPs
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1
Module 1: Mindset
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(Included in full purchase)
Fox and Crow Cold Calling Mindset Cheat Sheet
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(Included in full purchase)
FAC Cold Calling Module One Video One - Your Mindset Matters
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(Included in full purchase)
Cold Calling Module One Lesson One: Mindset
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MIndset Quick Quiz
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Cold Calling Procrastination Cheat Sheet
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FaC Cold Calling Module One Video Two - Procrastination Kills Your Pipeline
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Cold Calling Module One Lesson Two: Procrastination Kills Pipelines
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Procrastination Quick Quiz
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FaC Cold Calling Module One Video Three Building A Healthy Pipeline
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Cold Calling Module One Lesson Three: Healthy Pipelines Require Consistency
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Healthy Pipelines Quick Quiz
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FaC Cold Calling Module One Video Four Set up For Success
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Cold Calling Module One Lesson Four: Environment
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Environment Quick Quiz
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FaC Cold Calling Module One Video Five - Finding the Joy
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"Finding the Joy" in Cold Calling
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Find the Joy Quick Quiz
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FaC Module One Video Six - Data Collection
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FaC Cold Calling Module One Video Seven - The Worst Call EVER
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Cold Calling Module One Lesson Seven: Recovering from "Bad Calls"
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Quick Quiz Recovering From A "Bad Call"
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2
Module 2: List Building
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FaC Cold Calling Module 2 V1 - Introduction to Building Lists
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FaC Cold Calling Module 2 List Building V2 - Lists and Data Accuracy
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Fac Cold Calling Module 2 V3 Finding Cold Lists
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Fac Cold Calling Module 2 Lists V4 - Buying Better Lists
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FaC Cold Calling Module 2 V5 Warm Lists vs. Cold Lists
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FaC Cold Calling Module 2 V6 Building Your Warm 250
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Fac Cold Calling Module 2 V7 Building a List from a Member Directory
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FaC Cold Calling Module 2 V8 Using Google and Scraping Tools to Build Lists
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FaC Cold Calling Module 2 V9 Getting Started With Your New List
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3
Module 3: Infrastructure
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(Included in full purchase)
Module 3 Infrastructure v1 Introduction
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FaC Cold Calling Module 3 Infrastructure V2 Phone Systems
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FaC Cold Calling Module 3 Infrastructure V3 CRM Setups
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FaC Cold Calling Module 3 Infrastructure V4 Emails
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FaC Cold Calling Module 3 Infrastructure V5 Reporting
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FaC Cold Calling Module 3 Infrastructure V6 Scripts
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4
Module 4: Gatekeeper Qualification
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FaC Cold Calling Module 4 V1 Qualifying
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FaC Cold Calling Module 4 V2 GK Qualification
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FaC Cold Calling Module 4 v2 Polite Disqualification
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Qualifying on Budget vs. Users or Endpoints
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5
Module 5: Objection Handling
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(Included in full purchase)
FaC Cold Calling Module 5 GK Objection Handling V1 Intro
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FaC Cold Calling Module 5 V2 Overview of Common Objections
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FaC Cold Calling Module 5 V3 Objection We Don-t Take Sales Calls
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FaC Cold Calling Module 5 V4 Objection We already have IT support
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FaC Cold Calling Module 5 V5 Objection _F OFF_
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FaC Cold Calling Module 5 V6 - Recovering from Errors in GK Objection Handling
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6
Module 6: Calling Decision Makers
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Module 6 V1 Who is the Decision Maker
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Module 6 V2 - Never take two meetings with someone with no buying authority.
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Module 6 V3 Decision Makers Influencers Champions _ Detractors
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Module 6 V4 What happens when the Decision Maker is _unreachable__
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Module 6 V5 Asking For the Meeting
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Module 6 V6 Stick the Landing
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Module 6 V7 Asking for the Meeting When You-re the Business Owner
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Module 6 V8 Objection Handle _Not Right Now_
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Module 6 V9 Follow Up, Follow Through
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Module 6 V10 _Can you Send Me Something__
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7
Module 7: Types of Decision Makers
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Everyone Is The Decision Maker Introduction
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Pitching the Receptionist
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Engaging the Office Manager
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Pitching the Controller
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Approaching the HR Department
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Engaging with Marketing
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Navigating Conversations with the IT Department
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Pitching the President_Owner_CEO
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Dont Sell On Price. Dont Sell With FUD.
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8
Module 8: Pipeline Management
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Module 8 Intro
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How Many Leads Can I Manage At Once_
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Calling Cadence for Leads
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Prioritize Best Fit Leads over Long Shots
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Nurturing Qualified Leads
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_We Just Signed A Contract with X_
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Cadence Management by Contract End Date
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Striking Gold_ Right Place Right Time Opportunities
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30 day _call me back_ connection cycle
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9
Module 9: Fundamental Skills
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Module 9 - Fundamental Skills Intro
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Discipline
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Documentation and Accountability
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Filler Words
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Engagement and Brevity
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Call Dispositioning With User Defined CRM Fields
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Open Ended or Closed Ended Questions
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10
Module 10: Why Cold Calling Fails
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(Included in full purchase)
Module 10 Points of Failure
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(Included in full purchase)
Ready to Boost Your MSP Sales?
Enroll in the Cold Calling for MSPs Course today and start growing your business organically!