Mobilize the right People
Don’t get stuck with the wrong contact. This course trains MSP sales reps to engage decision-makers, equip influencers, and drive urgency using Challenger principles. Win SMB deals by aligning all stakeholders.
1. Who holds the power_
SMB Stakeholder Mapping in MSP Sales
2. Influence does not equal Authority
Access Vs. Impact
3. Equip your Champion
Winning In Rooms You're Not In
4. Overcome Cost Thinking
Impact Over Price
5. Talk tracks that Move Owners
Outcomes Over Specs
6. Build Consensus, not Confusion
Clarity Builds Trust
7. Proposal Meeting are Decision Events
Proposal Meetings are Not Passive
Proposal Meeting Checklist
8. Stakeholder Storytelling
Sell the Story
Stakeholder Snapshot Checklist
Test your Knowledge