Referral Generation
The FaC Referral Generation Process can be used by MSP Account Management teams to create intentional inbound referral flow from existing customers.
Referral _v01 Introduction to Course
Referral Module 1 V02 Introduction _ Prep Work
Referral Module 1 v03 Subjective Business Impact
Referral Module 1 v04 Work Performed Review
Referral Module 1 v05 Customer Experience Survey
Referral Module 1 v06 Relationship Value Questionnaire
Referral Module 1 v07 Strategy 101
Referral Module 1 v08 Prepared Case Studies
Referral Module 1 v09 Desired Referrals
Referral Module 1 V10 Thank You Cards
Module 1: Written Guidance
Referral Module 1 v12 - Module 1 wrap up
Referral Module 2 v13 - Introduction
Referral Module 2 v14_ Scheduling
Referral Module 2 v15_ Impact Review Conversations
Referral Module 2 v16_ Customer Experience Survey
Referral Module 2 v17_ Prewritten Case Study
Referral Module 2 v18_ Module Wrap Up
Module 2: Written Guidance
Referral Module 3 v19_ Retention Introduction
Referral Module 3 v20_ How you end up at retention
Referral Module 3 v21_ Now What_
Referral Module 3 v22_ Get the Team
Referral Module 3 v23_ Offboarding
Referral Module 3 v24_ Retention Wrap Up
Module 3: Written Guidance
Referral Module 4 v25_ Referral Conversation Introduction
Referral Module 4 v26_ Scripts
Referral Module 4 v27_ Roleplay Example
Referral Module 4 v28_ Walkthrough of Example Script
Referral Module 4 v29_ Use of Silence
Referral Module 4 v30_ Handling No
Referral Module 4 v31_ Reciprocity
Referral Module 4 v32_ Gratitude for Referrals
Referral Module 4 v34_ Referral Conversation Wrap up
Module 4: Written Guidance
Referral Module 5 v35_ Management Defined
Referral Module 5 v36_ Managing the Process
Referral Module 5 v37_ KPIs
Referral Module 5 v38_ Process Cadence
Referral Module 5 v39_ Management Recap
Module 5: Written Guidance